Session 3: Assignment One Question

Question 1:
This week we talked about Customer Relationship Management (CRM) as a process and as a software application. Based on the CRM concepts learned, answer the following questions:List the customer data elements generated when a customer interacts with an airline by (a) making a reservation, (b) using frequent flyer miles, and (c) completing a flight. How does information from CRM improve these interactions ?What are the benefits of integrating the sales, marketing and customer support function using a single software package and a centralized database ?

Session 2: Assignment One Question

Question 1:
Answer the following questions after viewing the video:
Which departments within the company are integrated within the Order-to-Delivery process ?

Which steps are included in the Order-to-Delivery process ?
The steps are included in the Order-to-Delivery process are as follow:


What factors would you consider when deciding whether ERP is suitable or not for a small business ?
The factors that would be considered when deciding whether ERP is suitable or not for a small business as follow:

Session 1: Assignment One Question

Question 1:
Think of a business or organization that you admire, then describe two examples of how that business is supported by information systems. For example, do they use it for operational excellence? Or do they use it to create new products and services?